WebinOne + AgentOne · November 2026
When Adobe shut down Business Catalyst, we became where its agencies moved. WordPress isn't shutting down, but it has lost share every month this year, and the sites leaving it need a managed home where AI does the building.
The shift
WordPress share of all websites, Jan 1 to Nov 13, 2026. Down every single month.
fewer of the world's top 10 million websites run WordPress than on January 1. It lost sites, not just share.
WordPress still runs ~7× more sites than Shopify (5.4%). Even a small shift is a huge number of sites.
Almost all of it went to sites with no detectable CMS (28.6% → 32.3%): custom and AI-built sites that someone still has to host, run and maintain.
Source: W3Techs, usage of content management systems, Jan 1 – Nov 13, 2026.
WordPress still runs about 4 in 10 websites, but in 2026 it lost share every single month. Almost all of that share went to sites with no classic CMS: custom and AI-built sites that still need hosting, management and a team to run them.
How we see the market · CMS/DXP landscape
As a business grows, it needs more capabilities and pays more. DIY platforms like WordPress hit a ceiling (1). Moving to an enterprise platform means a costly, risky rebuild (2), and then paying for features it doesn't need yet, often losing SEO rankings in the move (3).
Double opportunity
#1: sites that outgrew WordPress get a short, predictable, low-cost move to WebinOne, with no rebuild from scratch and SEO kept. #2: new sites start on WebinOne and grow from small business to enterprise without ever migrating again.
Why hosted-WordPress customers look for an exit
A core plus dozens of third-party plugins from different authors. The core updates, a plugin breaks.
Every plugin is another surface the agency has to watch and patch.
Serious WordPress work needs PHP developers, and every change goes through them.
Big content sites get laggy, with content scattered across plugins and places.
Hosted WordPress is a core plus dozens of third-party plugins. Every update risks breaking something, every plugin needs patching, and serious changes need PHP developers.
Security
Source: Patchstack, State of WordPress Security in 2026 (2025 data).
On WordPress, security depends on every site owner updating every plugin in time, and attackers move within hours. On WebinOne there are no third-party plugins, and we patch the whole platform at once, within 24 hours.
We've done this before
We've run this play before: when Adobe shut down Business Catalyst, we built the platform and the migration tool that moved its agencies to us. The difference now is that nobody forces WordPress sites to move, so the trigger is cost and pain, not a deadline.
Proof: a large WordPress migration
pages and items
monthly upkeep hours, and no single-person dependency
third-party plugins
Google rankings lost
A real WordPress migration: a large bilingual site that was stuck on outdated software and depended on one person. It now runs fully managed on WebinOne, with no plugins and no lost rankings.
Proof from our partners
A one-person agency runs about 100 client sites on WebinOne, with her own margin on each, and grows by word of mouth.
A solo agency won a large food-industry supplier away from a systems integrator by selling the move to WebinOne as an upgrade. The client now pays about half; the agency keeps ~90% margin.
With WebinOne + AgentOne + TeamOne behind them, solo agencies compete with local and national agencies that run teams of 10+ people, and win the work.
On WebinOne, small teams take on work that used to need a big team or an SI. That's what makes agencies and SIs a channel: every site they move is a better deal for them and a new site for us.
Why WebinOne fits
CMS, CRM, ecommerce (0% transaction fees), email and events, built and maintained by one team. No version conflicts.
Hosting, caching and updates are handled by us. Agencies don't manage servers.
Liquid plus 300+ API endpoints: front-end and low-code developers build complex, back-end-level solutions. A shorter learning curve for people and for AI.
The motion we proved with Business Catalyst: AI-assisted, at published fixed prices, and free for small sites that pay a year ahead.
White-label admin, client billing, site transfer between partners: made for teams that run many client sites.
Designs, builds, migrates and manages websites inside WebinOne, just like a person would.
Together, the platform tools let a front-end developer build enterprise-grade, back-end-level solutions, and AgentOne keeps cutting that development work further.
The features WordPress gets from plugins are built into WebinOne and maintained by one team, hosting is included, and sites are built in a low-code layer that both people and AI learn quickly.
The brand
The whole web, in one platform.
Plugins: none · Patches to run: none · Migration traps: none · Limits: none
Site, hosting, ecommerce, CRM, email and AI in one place, under one name.
One platform, one bill, one team, one patch for every site.
A short, bold name that stands next to WordPress, and sounds like what comes after it.
WordPress has been the king of the web for twenty years. WebinOne is a name with the weight to compete with it: the whole web, in one.
Everything WordPress needs plugins for · built in
Every one of these is native and maintained by our team: no plugins to buy, update or patch. Using all of it still takes a designer, a developer, QA and a project manager, so we built that team out of agents.
AgentOne · free to use today, in beta
Shows the plan before a big job and waits for a "yes".
A stop button in the chat, plus spending limits per partner and per site.
A checker verifies the result and fixes what was missed in the same reply.
Inside the admin you already use. Take over by hand at any step.
Does every job by the platform's documentation, the same way a trained person would.
All of the work or just part of it. You decide what it does, when and how.
AgentOne is a team of AI agents inside WebinOne that design, build, migrate and manage sites. It works the way a trusted person on your team would: it asks first, can be stopped, checks its work, follows the documentation, and works only on templates and content, never on the platform's code.
AgentOne · in beta
Designs the site and writes the front-end from a brief, screenshots or a Figma file. Shows a preview.
Takes a site uploaded as a ZIP and moves its markup to a modern stack.
Creates and changes the site in WebinOne: pages, sections, forms, menus, templates.
Starts after Deploy and turns a finished design into a real WebinOne site.
Improves how the site shows up in search and in AI assistants' answers.
Checks the site against WCAG 2.2 and fixes what it finds once a person agrees.
Sets up on-page editing so content changes right on the live page.
Scans the site and writes the profile every other agent reads first. Changes nothing.
Checks the other agents' work inside their turn. Can only read.
Helps a partner build their own agent in a chat. A person publishes it.
Builds an automation that runs on a schedule or an event. A person switches it on.
Custom Agents with their own knowledge base, in an isolated sandbox.
AgentOne is a team of specialized agents, each doing one job the way a trained person would. For WordPress sites, the Markup Migrator and the two Implementors do the move; the SEO / AEO and WCAG agents improve the site after it lands.
An honest side-by-side
| Area | Status | What it means |
|---|---|---|
| Websites we can serve | ~60% → ~80% | Share of WordPress sites we can rebuild and migrate today, and after 3 months. Among the top 10M websites alone, that's ~2.4M sites today, ~3.1M after 3 months. |
| Every migration is an upgrade | Upgrade | Migrated sites gain what WordPress doesn't have built in: agentic workflows that replace Zapier and n8n, custom agents and AgentOne. |
| Core site building | Covered | Pages, blogs, forms, SEO, redirects, members, ecommerce, events, multilingual. |
| Plugin maintenance | Included | For years now: native extensions maintained by one team, so nothing breaks after an update. |
| Hosting & performance | Included | Managed by us, and cheaper to host than comparable managed WordPress. Large sites run fast today (e.g. ~10k items, 15 GB). |
| AI building | Built in | AgentOne is part of the platform, vs. plugins and host add-ons on WordPress. |
| Top plugins | 3 months | The most-used WordPress plugins rebuilt as native features; some extend what we already have. Anything else: a new native extension in as little as 2 weeks, available to every client. |
| Content editing | New, AI-powered | A new AI-powered content editor ships by the end of 2026. |
| Development | AgentOne | No developer needed for most work: AgentOne does it. Agencies bring the ideas (their own agents, workflows, new business cases) and AgentOne builds them. |
Where we stand against WordPress today. Most sites can already move, every move is an upgrade, and the remaining plugin gap closes fast: our dedicated extensions team ships a new native extension in as little as 2 weeks.
The plan
Rebuilt as part of the platform by a dedicated extensions team. Takes coverage to ~80% of sites.
Deploy beyond AWS, including a partner's own infrastructure.
Already fast; optimization for very large data sets, at small cost.
AgentOne-assisted, at fixed prices, and free for small sites on an annual plan.
We're funding this ourselves. What we need is distribution: more sites coming in through the migration path.
The remaining gaps are small, scoped and funded by us. What we need from partners isn't money for features: it's sites coming in through the migration path.
For SIs and multi-site organizations
Example: a franchise with 1,000 locations. One shared corporate core, each location edits only its own areas, and head office sees every location's data.
The same trap exists for organizations that run many sites on WordPress and legacy systems. WebinOne puts every site, its data and its updates in one place.
Where the sites come from
With Business Catalyst, the pipeline was built in: partners had sites that had to move. This time we build it on purpose, through four channels:
Agencies already on WebinOne that still run client sites on WordPress.
Published fixed prices and our WordPress-migration content bring site owners to us.
A host offers WebinOne as its non-WordPress product line to customers who are leaving WordPress.
Firms moving many sites at once off legacy platforms for large brands and retailers.
The goal is the same as last time: become where those sites move.
Business Catalyst gave us a ready-made pipeline. This time we're building it on purpose, through these four channels.
Where we are today
Platform live and in production since 2018.
Agencies and resellers in 16 countries.
Published prices: $500 / $1,500 / $3,000.
Live in the platform today.
WebinOne is a working platform: partners in 16 countries, published migration prices, and AgentOne live in beta.
How we make money
Every site built on WebinOne is hosted by us: 100% of builds.
WordPress, a host, paid plugins and Zapier or n8n become one WebinOne bill: all in one, cheaper and more reliable.
AgentOne usage, based on model tokens. Next: open-source models we run ourselves, for lower cost and data that stays inside the platform.
Paid developer support and fixed-price migrations.
Partner and white-label licenses, if the right case confirms the path.
Lands on all of these at once: hosting, subscription, AI and services. Higher LTV and retention than a single-product AI builder.
Every migrated site pays in several ways at once: hosting, subscription, AI usage and services.
What we're looking for
An investor that brings customers: for example, a hosting company and its backers, combining their customers with our platform into a new product line for sites leaving WordPress.
Agencies and systems integrators that move client sites off WordPress and legacy platforms.
To hosting companies, SIs, platform teams and investors thinking about life after WordPress.
We fund the product ourselves. We're looking for the partners who bring sites to it.